How to include media in social posts to attract more attention

Online Buyers have become habituated to being ready with common posts from businesses on social media. Businesses wanting show up from the community require including visual content such as images and videos (media) into their content marketing tactic. Including media is a superior way to boost your social media approach. Posts that include media on the globally most well-liked social networking sites are being paid more interest and engagement.

Use this reality to your leads by centering your content on related photos and even video. Your followers will be more eager to share these types of posts with their contacts or friends as well. They are good conversant that their followers will like it rather than just only a plain text post. But acquire creative with your photos! Keep them multi-colored, rich, attractive and efficiently so users will really desire to share it and engage. Add an intellectual sentence to go with it, a link for more information, and you are sound on your manner.

Once you have created your own videos, you will wish for to put them where it will get the most views and bring you back the more visits. The emperor of all the video sharing sites is YouTube. That is where you will wish for all your videos to be put in. Confirm that you are creating a good looking channel with your information so visitors can locate more of your videos when they visit again. Also, be ensuring to have your website address listed on your YouTube channel page. When your video is uploaded in YouTube, create a description post including your landing page link or update on your other social media pages telling users about the video and provide the link to it.

It's no doubt media posts gain more attention from social media users! This means that you should be creating an aware attempt to use high-quality, engaging photos/videos in the content you end up sharing on all social networking sites, together with good content, landing pages, etc.

Here are few causes to publish media for your business marketing strategy.

• Post with suitable media acquires 90% more entire traffic.
• Including media in a press release or blog post boost views by over 50%.
• 50% of clients are more expected to think or contact a business when a media shows up in local search results.
• In an online store sites, 70% of customers speak the quality of a goods picture is “very important” in picking and baying a manufactured goods.

At the end of the day, marketers heed more about how their social media usage is reaching particular business goals, such as drive more website traffic. So, can visuals be used to amplify website traffic as well, even if the link appurtenant a media only lives in the media description. This shows that social media experts who are using attractive photos/videos to their lead can raise traffic to their websites, just as long as they keep in mind to put links in content! You have improved the quantity of visual content you post on all social networks. You are observed that you’re nearly all visual content performs superior than other kinds of social updates.

About Author: John and Jeremy is founder of WeAreSocialExperts. They provide best social media training on Facebook, Twitter and YouTube presence. They are train you to Facebook marketing for your business.

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10 Best Online Programs For Small Business: Accounting Software

Are you using an accounting software application for your small business? If not, you may want to consider using one to simplify your recordkeeping. You don’t have to be an accountant or bookkeeper to know how much your business is earning. There are accounting software that can do the job for you:

10. Outright Plus

Outright Plus is an accounting solution that lets you keep track of your income statement accounts. Among its primary features are estimation of quarterly income tax, computation of sales tax and calculation of Schedule C for taxation. Outright Plus is offered at a monthly subscription price of $9.95. It is your best choice if you like assistance in tax accounting.

9. Invoice Expert XE

The Invoice Expert XE is a comprehensive free accounting program with many features. It allows you to make invoices, manage customers, create a detailed inventory and create monthly financial reports among others. But it is limited only to businesses with up to 100 products and customers.

8. Adminsoft Accounts

Although Adminsoft Accounts is not a premium accounting program, it offers many functionalities that can be used by small- and medium-sized businesses. Its basic functions include general accounting, billing, taxation, budgeting, forecasting and fixed assets management. It is also capable of multi-currency and multi-user accounting systems, which are not available in most free accounting software.

However, for business owners who have no background in accounting, it may take a while to learn this program because it has many dialog boxes and menus that users should be familiar with.

7. TurboCASH

With over 100,000 users worldwide, TurboCASH is one of the popular small business accounting software. It is a fully functional free accounting program that is readily configurable to your needs. It has the advantage of multi-business and multi-user capabilities. It also generates almost all types of financial statements and reports.

One drawback is that TurboCASH is not a very simple program to learn for non-accountants.

6. QuickBooks Premier Edition 2011

With a monthly subscription starting at $79 per month, this price may be overwhelming for some businesses. But QuickBooks Premier Edition 2011 is worth the price as it is considered one of the best accounting software available. It can streamline all accounting transactions including payroll, taxation, customer and supplier records, inventory and preparation of financial statements and reports.

5. Sage 50 Complete Accounting 2013

For businesses that require a sophisticated tool to manage inventory, the Sage 50 Complete Accounting 2013 is one of the reliable accounting software that can help with that need. Aside from its comprehensive inventory recording capabilities, it also comes with extensive tutorials. The only drawback is its price which starts at $369 for a single user.

4. NCH Express Invoice

If you have a business with less than five employees, you could take advantage of the free NCH Express Invoice. It is an invoicing package that lets you create invoices, keep track of sales and payments made and create a schedule of recurring invoices.

3. VT Cash Book

For business owners looking for a simple accounting program, VT Cash Book might be for you. It is known for its simplicity and ease of use for entering daily transactions. It can also help you with basic financial statements such as balance sheets, income statements and VAT returns.

However, this free program cannot maintain a database for suppliers and customers, and it has no capability to make invoices and purchase orders. Also, it cannot be used for multiple accounts. VT Cash Book is ideal for small businesses that require simple accounting, such as trading businesses.

2. FreshBooks

FreshBooks is a cloud-based free accounting program with a wide range of applications. It includes easy invoicing and dispatching, creating of customer and supplier records, as well as service records and document sharing.

With FreshBooks, you can access your business data from any computer. However, the free version is limited for 30 days only. Monthly subscription starts at $19.95.

1. TAS Basics

TAS Basics is a free accounting program that is useful for tracking your payables, receivables and VAT returns. You can also use it to monitor your cash flow and keep records of individual customers and suppliers. However, it has no capability to make invoices or record sales orders.

Your Turn

How do you find the accounting software listed here? If you are using another software, please feel free to share it with us. If you want to learn more about accounting software just go over  Vagueware.com.  

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How Pay Per Click Ads Can Help You Become An Intelligent Marketer

Marketing is all about understanding the target consumers. What do they like? What do they dislike? And what are the elements that can help you touch them emotionally? If you work in a PPC company, you must work with a lot of Google search page ads. PPC helps you learn a lot of things and as a result, you become a smart marketer.

In this article, I will highlight the ways in which pay per click makes you a smart marketer.

# PPC helps you make crucial strategic decisions: When you invest in PPC, you basically pay Google to acquire customers for your business. Therefore, it is important to know that you are investing money in the right place. Let's assume that you sell products to both B2C and B2B customers. Now, if you see that your online B2B sales is much better than that of B2C, you can go through the offline sales reports to find out whether this is true for offline sales as well. If both online and offline conversion rate show that you have more B2B customers than B2C customers, you can pay attention to B2C marketing campaign and discover the flaws hindering your business growth.

Without PPC, it is not possible to measure the success of a marketing campaign. Some tactics like SEO, banner ads, word-of-mouth advertisement bring traffic as well, but you can never be sure how many customers are actually visiting your online and offline store. PPC gives you a solid figure. For example, 100 people clicked on the ad and visited the site. Google Analytics will tell you how many of them clicked the “buy now” button. In fact, you can also track how many people are buying offline as well by placing a simple survey form on the website. A simple question like “do you love our online shop or prefer our store at your locality” can help you get the statistics easily.

You can also optimize business process by paying attention to users' behavior once they reach your site. For example, some businesses let customers buy their products from the site and some additionally offer “call to order” facility. PPC tracking can help you find out what customers are really doing. Are they clicking the “buy” button or do they prefer to call? If the result shows that customers like to call because it saves their time, you may hire a few more telecaller executives to handle the incoming calls.

# You can form a better marketing strategy: PPC helps you understand your customers and gives you an opportunity to find the best sales pitch. The idea may seem surprising, but search engine result page ads make you fail first and then bring you to the path of success. There is no “guessing” in PPC marketing. Suppose, a client asks your professional PPC company in India to publish 5 ads with 5 different catch-lines. Some of them will fail miserably and some will bring you a certain number of customers. So, you fail and learn what does not appeal to your target audience. You don't have to guess, as the conversion tracking tools give you data regarding your success ratio. Once you know what works and what does not, you can use this knowledge for offline marketing, e-mail campaign and SEO articles.

# Make data-driven decisions: PPC marketing is a learning process. Some of your ads will fail, but you have to scan them and try to understand why they failed. It can be content, time of ad, placement or something else.  If one ad did not work a couple of months ago, it does not mean that it will not work ever. You have to test and think what you can do with the ad to make it perform. For example, you may have posted a discount offer ad when other leading merchants were offering discounts as well. Why don't you offer a flash discount for 24 hours? Modify the content and make sure that the ad stays live for 24 hours only. The discount remains the same, but since you tell customers it is for “24 hours only”, they will flock to your site.

# Boost your analytical skills: Pay per click ads make you a great analyzer. You don't only pay attention to the performing and non-performing keywords, but also analyze factors like CTR, conversion rate, cost per acquisition etc. The more data you gather about your marketing campaign, the more easily you can manage budget and compose better ads in future.

PPC makes you a knowledgeable marketer. You know exactly how much you are spending, from which locations customers are coming to your site, what age group prefers your products/services and how many customers are actually buying from either your online or offline shop. Thus, you not only become smarter but gradually start improving the investment-profit ratio of your clients. As a result, more people start hiring your PPC company for their online campaign management.

AuthorBio:

Sarmista Aun is the author of this post. Through her writings she reveals how to target the right audience for your business in order to generate leads.   

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SEO Helps To Gain Site Visibility And Enhance Your Business

SEO helps to make content of websites more attractive, relevant and to be easily read by different search engines. It is a process of constructing and analyzing web pages whereby they can be discovered, analyzed and indexed by various search engines. It is very essential service which is very useful for grabbing attention of your potential customers and helping you to maximize your profits very quickly. It helps you to receive high traffic to your website and enable you to get good return on your investments. SEO will help your site to get the intensity to fight other sites which will enable it to reach a top position thereby helping your business to flourish.

SEO helps people to find your website very easily. It helps to make your brand stronger, better and well recognized by your visitors. SEO process is very useful because it has a direct impact on your business. It is seen that website which incorporates SEO process in their marketing strategy has attracted highly targeted prospects which convert thereby helping you to increase your sales. SEO is very essential because it will help your site to receive more free advertising from search engines which, in turn, enables you to expand your client base very quickly. A site which is based on SEO process will lay the foundation on which a successful online business can be built very easily.

SEO helps you to save both time and money so you should definitely engage it in your marketing plan. It enables you to build your brand image in most affordable and optimal way. It analyzes your site for identifying weak points in its structure and content and makes useful recommendations that is bound to make your site both user and search-engine friendly. It also makes specific changes which will improve your site’s functionality and appearance. SEO plays an important role in the buying cycle and attracts potential buyers to your website through relevant keywords and phrases which are ranking high in search engines where searchers are looking for information about them. It facilitates you to further all your business goals than most other forms of marketing because it offers customers more sales at little incremental cost.

SEO can be aptly called your digital calling card. It ensures that your website appears to the right audience and gets viewed by a wide segment so that it is able to perform the task of providing you with qualified leads and converting them to become your loyal customers. It lets you dictate how your business should be featured on search results. It lets you a helping hand which enables you to steer your business along the right path. SEO leverages social sharing and an SEO strategist helps to manage this process by coordinating with your marketing department. With the help of this process you are able to control what people are able to read, think and do on social sites and even spread your message through networks at lightning speed. It is a measureable marketing strategy whereby every element of your SEO can be measured, evaluated and corrected at the same time. So, immediately incorporate it in your marketing plan and see quickly how you are able to generate high revenue.

Author Bio:

The writer of this article informs you that SEO top ranking follows a focused website optimization program which will enable your site to accomplish and maintain top ranking position at all times. It incorporates latest trends which helps your site to be on top at all times.

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Four-Step Formula to Generate Leads from Your Blog

These days, whenever Google talks about SEO, they concentrate on one thing only, quality of content. Their logic is very simple. If you post high-quality, informative articles, readers will read them, share them on social media sites and consequently generate authentic back-links. So, in other words, “content is king”. The reaction of SEO services India companies to Google's new optimization logic in the past couple of months have been impractical though. In order to impress the search engine giant, some sites played with long-tail keywords, some started posting articles very cautiously and some blogs stopped accepting guest posts in the fear of “poor content”. All hail Google!

Everyone is creating his or her own content writing plan, but forgetting a simple thing. When you post a blog, your goal is only not to get a better position on SERPs or impressing the mighty Google. Don't you generate leads from your blog posts? What is more important – getting top ranks or getting clients? You can always find a formula to safeguard your site from Penguin and Panda SEO updates, but it does not matter whether your site ranks high or low, it needs to bring readers and then convert them into clients. Some people may visit your blog first and if they find something really useful in the blog, they will go to your site; irrespective of your site's position on SERPs.

In this post, I will discuss how you can generate leads with the help of your blog.

Write helpful content: Most of the blogs post generic content just to fill the pages. You need to write something that will empower readers and help them achieve something. An article can teach them something, solve a problem or improve their situation in some way. The best way to write a good blog post is to ask yourself a few questions.

• If I am the reader, will I read this post?
• What does the reader learn from my post?
• Can it help them make money?
• What problem does this post solve?

Now, suppose you are writing a post on “dynamic logo design tips”. Your mind should answer the above questions like this:

• Yes, this post is for designers and they will read it as there are not many posts on dynamic logo design.
• How to design animated logo.
• It will.
• They may have faced some problems in the animation process and my post offers the solution.

Write lots of posts: You need to write several articles and that too everyday. Ask any SEO services India company and they will tell you that posting one article a week won't bring any good results. Start posting 3-4 articles every day and do this for at least a month, you will definitely notice traffic improvements. One well-written blog once a week won't bring readers. If you don't have someone who can produce quality articles regularly, hire a content writing company for the job. You can check the outsourced content to make sure there are no spelling or grammar mistakes, but don't expect Pulitzer prize winning article every time. As long as the content is helpful and authentic, you can post it without hesitation.

Include a Call-to-Action in every blog post: Ask readers to take an action in the ending paragraph of every article. The CTA can be anything. You can ask readers to subscribe for newsletters or tell them to visit your site for getting something you have discussed in the article. A simple CTA message/button can generate hundreds of leads within a couple of months. For example, if you have shared the principles of responsive web design in a post, you can end the article by asking readers to “get the paid responsive website design tutorial.” Since readers have already understood your knowledge and experience, most of them won't hesitate to download the premium tutorial.

Include Authorship and offer sharing options: Matt Cutts has discussed the importance of Google Authorship in search engine optimization several times. So, I don't need to tell you why you should publish your name as the “author” in every blog post. Make sure there are Facebook share and Google +1 buttons for social sharing.

No SEO services India will claim that blogging can generate leads overnight. You have to follow the aforementioned four-step formula for several months to see a change in the number of leads you are getting every month. Eventually, you will be able to get clients from your blog.

Author Bio

Sarmista Aun is a professional blogger. In the above post she has reveals how to generate leads from your blog. 

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8 Ways of Managing Your Blog and Social Media While on Vacation

Vacation agendas differ from one individual to another. While some look at it as a getaway where you get to build sandcastles on beautiful beaches with kids, some consider it to be a time for relaxation and reading a novel on kindle. Irrespective of what is actually done by you on vacations, the truth is that you expect some quality time to unwind and relax. However, if you are a content writer India or any other professional related to the online world, it may not be a good idea to cut yourself away totally from the professional space. In today's competitive time, keeping up with your engagements in social media while on vacation is no longer a choice but a necessity.

Here are 8 ways of managing your blog and social media while being away from work:

Take the help of guest bloggers: You can keep your blog active and working even in your absence with the help of guest bloggers. Guest blogging not only gives the impression of your blog being alive but also assists the guest blogger in achieving his own goals. However, make sure to remind the blogger about responding to comments on a timely basis so that fans and customers can be kept engaged and conversations can continue peacefully.

Schedule Facebook posts, blog posts and tweets: It is a smart idea to plan future social media updates and posts so that your followers and fans assume that you are quite active and maintain the frequency of your posts or updates. In order to make this plan successful, a bank of posts has to be created in advance before you leave for your vacation. There are various tools that allow scheduling of Facebook posts and tweets, such asTweetdeck, Hootsuite and CoTweet.

Load your smartphone prior to leaving: Thanks to smartphones, you can now access your social media accounts from practically anywhere. You should make it a point to check whether your smartphone possesses all social media applications that will enable you to access blogs and social media while roaming around in a foreign land or biding your time at the airport. “Page Manager” app has been launched by Facebook for Android and iPhone. You can monitor Twitter with the help of mobile apps from Tweetdeck and Hootsuite. WordPress, LinkedIn and Google+ too are not very far behind, what with each having a decent collection of impressively-designed mobile applications.

Give training to someone: Solo workers, like a freelance content writer India, or small business owners may not benefit from this one but those working in big or even small teams can give training to another professional in advance so that he can manage the social media activity in their absence.

This point is a little tricky one. This is because you should make sure to not give away all your duties and responsibilities to your co-worker. It is highly essential for you to stay as updated as ever.

Inform readers that you will be unavailable: There is nothing wrong in being personal with your followers and readers by informing them that you will be off from work for a couple of days. If they are truly your loyal readers and are aware of your hard work for producing quality work, they wouldn't really mind your plan of taking a break for some time. Such a step can also draw a lot of appreciation from readers.

Streamline social media activity: Make use of services like NutshellMail for organizing your social media activities. The primary aim of these services is to deliver your Twitter, Facebook, Foursquare, Yelp and other updates as a single message to your inbox.

Outsource all social media commitments:Professional companies which do such work have no vacation time. Thus, if you outsource your social media obligations, those can be handled impeccably by them, enabling you to enjoy your vacation completely.

Tie up conversations which have not yet been resolved: Avoid leaving any unresolved conversation in social media as it is. You should complete all comments and discussions before leaving for vacation so that nobody is left waiting for your reply. It is important for your reputation as a professional blogger.

These 8 tips can make the vacation of any content writer India a social media-friendly one.

Author Bio

Sarmista Aun is a professional content writer India. She is also a social media optimizer. She loves to share her knowledge with her writings. 

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Heed before you start PPC

PPC, conjointly referred as Pay-Per-Click may be a part of Web Promoting Campaigns that depends totally on getting the adequate and applicable keywords to be targeted to induce the recognition of the website top. With this tool the traffic to the targeted website collectively will increase drastically. Organic promoting, freed of any charge, is one amongst the economical suggests that of getting extra traffic to the online website but PPC, being a paid service has much better, potential results than the other means of getting extra traffic to the website. An awfully extremely intimate and hold data and expertise among the PPC Campaign management. It is important for any PPC skilled to induce the motive of the PPC campaigns with top results, quite expected because it may be a paid service and the clients are paying for it.

Benefits of Hiring the PPC Experts

• The PPC consultants at hold immense knowledge and skills of the PPC technique as pertheir experiences.
• The clients will select the PPC experts by themselves from the talented pool of our specialists.
• PPC ads formed at our end for your business are going to be seen within quarter-hour of publishing them.
• Offer highly targeted and relevant traffic to your website in an exceedingly short period.
• Pay only when the visitor clicks on your paid ads.
• Get complete management over the keywords choices.
• ROI are going to be utterly measurable down to the keyword level.
• Our PPC campaign is going to be an ideal supplement for your organic SEO campaign.

Our Experts recognize usage of the most effective keywords to fetch more popularity to your website by the PPC experts, optimized traffic diversion to your website, etc.

Skills of the PPC experts

• More than 5 years of Experience in holding the PPC campaigns.
• Excellent knowledge in the SEO business along the PPC analysis.
• Excellent skills in ROI analysis and Campaign analysis preparation and implementing the top PPC tactics.
• Best SEO experience and skills.
• Working experience in e-commerce websites for products and service marketing.

Work Sample of the PPC Experts

• To begin the PPC campaign for the clients, our PPC experts would like the entire details of the necessary company information as well as all the details that are required to start out the PPC campaign.
• Once all the information are recognized, our PPC Experts perform the analysis for higher content which will be used for PPC campaigns like the superior keywords or the top ranking PR websites which will be targeted to put the targeted keywords for the clients.
• Starting from the bidding for the wishes keywords and putting the keywords and phrases to the targeted top ranking PR websites, our PPC experts lookout of the entire PPC campaigns effectively and very expeditiously.
• The main focus of our PPC experts will be on your business development which will forever provide the top results for the PPC campaigns control.
• Updated reports will be sent to you on the daily, weekly and monthly basis to make sure that the work is being done perfectly.

You will also be ready to be in contact with our PPC consultants directly, so the customization part can be often taken care properly and can be done as per your preferences.

About Author:

Sean Pritchard is founder of Madword-Media. Bringing over 7 years’ experience in Internet Marketing and he is Google Certified PPC Expert. Follow Madword-Media on twitter @MadwordMedia.

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How Guest Posting Can Help You?

This article about guest posting was provided by DigitalMint.net

Let us face the inevitable truth – it is extremely hard to develop the base of out coming links through a few months. It could take hours for you to find the concrete website you need, which will fit your requirements both in topic and parameters. And after this tedious search you are not even close to finish. You have to contact the blogger, to receive an answer from him, to reach an agreement about how and when your article will appear in his blog. All this hard and tiresome work for a single post.

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iOS vs. Android, which one is user friendly and why?

The technological world we are living in is totally incomplete without an small handheld device named as mobile phone's. But with the changing time, this mobile term has been replaced with the new technology called smartphone. Now talking about a smartphone, only two operating systems come into our mind i.e. IOS and Android. Now the question that arises is which is more superior than the other and by which factors?

Here individual features will be present by which the reader can easily read and decide the superior one.

Android can be Personalized: Android, till now had launch many versions of it. The latest one being Android 4.4 (Kitkat). Best thing about Android is that Android is designed as per the requirements of its user's. One can easily customize it and use it in your smartphones. The best example of it is that countless ROM's are available on net with 0-100% editing. On the other hand, iOS is not as much personalized as compared to Android.

Android is free of cost: One can find a no of Android over the internet and that all free of cost. But iOS is not at all present free for use. It is only available in iPhone's preinstalled in it.

iOS is more speedy: iOS even having lower processor/hardware, seems to run more faster than Android. This is due to more effects added to the iOS. The GUI of iOS is more effective as compared to that of Android.

Android is Portable: Android is developed to run major on any smartphone specifications. Some basic system configuration is required by all, but apart from that all the Android versions can run on any mobile with high or low specification. But for better performance the best android that is suitable in a smartphone is installed in it and retained for the sale. This feature is not at all present in iOS. IOS can be operated in iPhone's only and that also depend on the hardware specifications of iPhone.

Android is more User Friendly: There are many features that are not present in iOS whereas available in Android. More than one account can be used in an Android which is not possible in iOS. Android can be used with unlimited free apps available on net whereas in iOS only apps present in iTunes can be downloaded to the iPhone.

iOS is more secure: Talking about the internal designing, iOS is more secure from unwanted and harmful virus. An iPhone will be least affected by any virus as compared to an Android smartphone. Also in the recent past, with the update of iOS, the feature of in-build mobile tracker is placed within the iPhone. With the help of that app, mobile can easily be tracked from users e-mail id.

Verdict: As per the points mentioned above, Android comes out to be a true leader over iOS in terms of popularity, portability, usability but, when the point of security is considered then iOS, undoubtedly becomes the king of kings. If a user emphasis on a more featured and commercial use smartphone, Android will be his first choice. But if one likes to buy branded phone with best in class GUI's and features too with large storage space and more work ability, undoubtedly iPhone will be his first and last choice.

Coming to the conclusion, one has to be the winner. And after collecting such point without any query, Android presents itself as a user friendly OS.

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Thrive in Ecommerce using Email Marketing

It comes as no surprise to know that all different ways of online marketing including social media, SEO content and advertisements have been used by marketing individuals to boost their site and related products. But when it comes to selling products, personal touch that includes a human interaction is much needed. As a matter of fact, most conversions take place through emails compared to any other channels. Emails give a chance to converse with targeted customers and provide better convincing ability to push them into purchasing the product.

How does Email Marketing function?

There is an umpteen need to sharpen your e-mail strategy if you wish to sell products. The Direct Marketing Association has even stated that ROI from emails is an amazing 4300%. It has also been noted that more than 50% of people do notice marketing messages that they receive and also avail to the discounts and special offers. These people are the ones who often agree to be a part of the mailing list from specific businesses, so it’s time for new businesses to step forward and build your own mailing list.

How does Email Marketing work in conjunction with Social Media?

If you take the case of any small business that plans to market their products online, they will generally use Twitter and Facebook. The reason being these social media websites are free and displays posts to everyone who has access to them. But deep down these sites aren’t really free since their paid advertisers do get an edge over advertisement sections. Is your content good and profitable enough for all to utilize the cyberspace available on these sites? Explore all the possibilities during strategizing the marketing plan.

It might so happen that you gain a noticeable popularity on your Facebook Fan Page but when it comes to noticing the little slot on the right of FB screen there might be hardly any individuals who actually check it. So the question remains, are you and your product noticed at all?

Twitter on the other hand is more like a forum where your tweets might be lost like a needle in haystack. The tweets are normally perceived and classified depending on its value and may or may not appear for specific keyword search. It is all in the hands of developer as to what filters they choose, but if the business has no investment in advertising on their portal it may all seem to go in waste. In short, the tweets will just be on the account without a purpose and you cannot risk such neglect with your target audience.

Converse with your target consumers!

You should engage and make conversation with the target consumers which provides a very personalized touch through a suitable medium. A predictive analytics platform specially meant for e-commerce marketing teams name, Custora provided a statistic that says that 72 million customers shop on more than 80 retail sites in total. This means that the online retailers have benefitted more through emails than FB or Twitter. Facebook and Twitter are in the lower bottom of growth charts of customer acquisition channels and email marketing tops the chart followed closely by CPC (Costs Per Click). However, the most preferred methods of customers to purchase products remains following links via organic searches.

Custora also provided another vital study which states that the average customer lifetime value (CLV) of customers gained through email was higher than the ones who come through the social media channel. In terms of the figures, 12% of email acquired customers stayed loyal and bought more of the company’s products while only 1% of FB acquired customers purchased the product.

Email Marketing vs. Twitter

Founder of AppSumo, Noah Kagan studied an experiment wherein he tweeted some information and also sent it to everyone on his mailing list. According to information received from Justin Premick, he received a total of 109 clicks from a list of 13000 Twitter followers. But his mailing list that comprised of 3547 people gave him 882 clicks in return making it very clear what works and what does not.

It’s a simple logic; emails are more personal, like the little Ed boxes on the white picket fences. People are always excited to receive mails and emails provide them a similar experience as opposed to Twitter. It may happen so that few targeted audiences do not even access FB or Twitter regularly and your post might just go into the old posts collection making it useless. But people do check their emails on a regular basis and chances of them noticing it is higher in any case.

How does Email Marketing survive through the new Google algorithm update?

Google Panda update has proved to be a lot fearful for SEO systems since it nullifies many older methods that are used. Padding up the content a lot can result into penalization and it can be seen that article marketing, link buying and similar link harnessing strategies have been relegated over the course of time. Google’s Pandas and Penguins have the ability to even check guest posts, infographics and also press releases. All these things make appearance in an organic search harder by the time but customers do still prefer it over any other method.

That is why it is important to change strategies and use something that works well i.e. E-mails. It should be ensured that the emails are regarding sincere marketing and the customer will remain loyal in the mailing list and a fruitful customer-seller relationship can be maintained online.

Do note the two most important parts of email content marketing –

•      Gathering mailing list
•      Produce unique, true and appealing content

The former uses PPC and will be discussed further in a new section. But first, let’s take a look at the content building part right now.

Email Marketing and Content Building

Content generation and building is a process that shall continue growing. But it is imperative that you engage wider audience by increasing the content mediums like videos, podcast, etc. There can be a lot of benefits availed by having a skilled team that specialize in searching, writing and creating interesting graphics, animations and presentations. Also it is important to keep someone who can provide you with an attractive website that is maintained with ease. This website can be used to collect the visitor’s mail IDs to build a mailing list of your own. And with time there will be regular customers visiting your site and receive your marketing mails in their inboxes.

Keep the content in your emails simple

Whenever a customer opens your email they should not frown upon the fact that you are only trying to sell them something. It should also contain some interesting and useful information along with the product details. Also let them know about the new products in line and provide them with some offers to boost customer loyalty. Try to get them to write testimonials and remind them to shop with you if that hasn't been the case lately. Also keep it simple and let them have a joyful experience while browsing your products and content without necessarily buying.

It is a delicate yet powerful marketing tool that will help you to generate customers like no other medium like social media networks can do.

Author Bio:

I’m Ramya, a freelance web designer/writer based in India.  I have worked in a number of SEO projects and have a good insight into creating a web design with SEO techniques incorporated in it.  Apart from web designing and SEO I also contribute high-quality articles to top class websites and blogs. Besides business I am part-time wildlife photographer and generally an extrovert, I also like travelling to different destinations. 

Website:  http://www.seotraining.me.uk/seo-training-courses-overview/

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